Branding A Country
Today, I was on my way to work and the moon launch by India randomly popped into my head. As I thought about it more and more, I realized what a truly stupendous achievement it was. I mean, which other developing country do you know that just out of nowhere decides to launch a rocket to the moon, and then with much, much less than half the time and resources that other countries have been throwing at the task, just ups and does it. No transfer of technology, no buying, no asking for a loan. Quick, simple and efficient. What a huge opportunity for India as a country, in terms of image, particularly in business. Also, as the world becomes an increasingly tech-savvy place, it's important to take a good position in terms of capability. Moreover, it would also be a great way to get positioned in global importance. I admit, I didn't see any of the information flow overseas so perhaps I am not in the best position to comment on this. But I was here, and I thought the information flow