The Consistency of a Brand’s Positioning
Of late my environment consciousness radar has been more active than before. From giving up straws to refusing bottled water, I am trying to take small steps towards being friendlier towards the environment. My husband and I shop for the week’s veggies at an organic veggie pop up market every Sunday. Apart from veggies and fruit, it offers various types of organic produce – soaps and cleansers, varieties of rice, grains, pickles, pesto, butter and ghee etc. Alongside, since the market starts and packs up early, it also offers breakfast – piping hot idlis and sambar. Two weekends ago, there was also a guy selling fresh squeezed orange and malta juice. I ordered a glass of juice and wandered off to finish my purchases while he got the juice ready. Much to my dismay when I returned to the stall, it was being served up in a thin, single use plastic glass, and even worse, he had already inserted a plastic straw into it. Much of the joy of the delicious fresh juice was diluted by the carele