Showing posts from April, 2013

The Dove ad and the Beauty Stereotype

The interesting thing about human beings is that they have the mindspace for the intangibles…like beauty. What an abstract concept, and yet, every day, human beings have the capacity and desire to appreciate beauty in myriad forms – in nature, in other people, in architecture and so much more. I don’t know another species that does so, except in Disney cartoons. So why does the new Dove commercial, which talks about women being more beautiful than they think, bring out mixed emotions?

On the minus side: I don’t know whether it was the editing of the ads or the way that the strangers these women interacted with actually used only these terms to describe the women, but the overuse of the word thin had me cringing. Thin chin, thin face, thin this, thin that. Why weren’t more of the descriptions phrases like ‘strong chin’ or ‘smile-creased face’ or ‘intense eyes’, apart from the fact that the strangers may not be Mills and Boon writers in their spare time? Did they not use these types of d…